Bettina Bär appointed Show Director of Neonyt and Val:ue in Messe Frankfurt’s textile division

In the future, Bettina Bär will be responsible for the strategy and concept of the two trade fair formats Neonyt and Val:ue, as well as their contents, organisation and further development. She will be taking over from Thimo Schwenzfeier, who, after more than eight years at Messe Frankfurt, is leaving the company to pursue new professional challenges. In her new position, Bär will report to Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt GmbH.

Since 2012, Bettina Bär has held various positions for Messe Frankfurt in the field of consumer goods fairs and was recently Show Director of Tendence. Among other things, Bär was jointly responsible for the Ethical Style Guide, whereby sustainable exhibitors at Tendence were separately identified and communicated according to a jury's decision. As part of her dual role, Bettina Bär will also be taking over the management of new fashion fair Val:ue, which – as the future base of the “Quality & Mainstream Fashion” segment – will be launched for the first time at Frankfurt Fashion Week in January 2022.