[pageLogInLogOut]

#Embroidery

Textile revolution on the dress of the Nobel peace prize winner

Beatrice Fihn © Cision
When Beatrice Fihn, Executive Director of ICAN, the Nobel peace prize winner 2017, attended the Nobel Peace Prize Concert in Oslo, she did it in a dress designed by Bahareh Ardakani with the brand Artésir. The dress is made of the finest materials, decorated with luxurious mountain crystals and Embroline embroideries, from the innovative company Coloreel.

These unique embroideries are made with more than half a million stitches of 4000 meter Embroline thread softly changing colour from green to blue. With this dress Beatrice is the first person in the world to carry Embroline embroideries in public, apart from embroideries shown by Coloreel at events, fairs and catwalks. 

The founder of Coloreel, Joakim Staberg, says: “It has been a great honour for us to be able to contribute with our thread colouring technology to a dress worn at such a prominent occasion”. 

The Coloreel technology enables a high-quality instant colouring of textile thread while the thread is being used in textile production. The first product to be launched based on this technology is Embroline, a groundbreaking thread colouring attachment that can be used with any existing embroidery machine. By instantly colouring a white base thread during the embroidery production, Embroline enables complete freedom to create unique embroideries without any limitations in the use of colours.

Colour changes along the thread can be made rapidly from one solid colour to another or gradually, to make smooth transitions or any colouring effect you can imagine.

Beatrice Fihn / Embroline Embrodery by Coloreel © Cision
Beatrice Fihn / Embroline Embrodery by Coloreel © Cision


Bahareh says “Embroline opens up entirely new ways of creating embroideries that have not been possible before. The embroideries on Beatrice’s dress is a great example of this. Embroline is definitely the future of embroidery”. 

Beatrice agrees and adds “I also really cherish the environmental benefits that comes along with this innovative thread colouring technology”.

More News from Coloreel

More News on Embroidery

Latest News

#India ITME 2026

Trützschler brings intelligent fiber processing and automation to India ITME 2026

From December 4 to 9, 2026, the Trützschler Group will present its latest innovations in spinning, card clothing and nonwovens at India ITME in Greater Noida, India. At Hall 11, Booth B15, visitors can discover solutions designed to increase productivity, reduce operating costs and ensure consistently high product quality. Key highlights include the intelligent card TC 26i, the 12-head comber TCO 21XL, innovative card clothing solutions for improved fiber utilization and quality, as well as advanced nonwovens technologies for hygiene, wipes and technical applications.

#Recycling / Circular Economy

Circulose resumes recycling of discarded cotton textiles and appoints interim CEO

Circulose today announced its restart of commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The Ortviken plant is the world’s first commercial-scale chemical textile recycling facility. Its restart demonstrates that the fashion industry is seeking ways to scale proven solutions that move beyond pilots and into commercial production.

#ITMA Asia + CITME 2026

Itema brings textile versatility to ITMA ASIA + CITME 2026

Itema announces its participation in ITMA ASIA + CITME 2026, taking place November 20–24 at the National Exhibition and Convention Center in Shanghai. In Hall 3 – Stand D06, the company will showcase two Galileo-RX rapier weaving machines weaving heavy denim and conveyor belt fabrics, demonstrating its ability to address different textile requirements with application-specific configurations. Five additional Itema machines at partner booths will extend the exhibition lineup to upper shoe fabric, label, Jacquard leno fabrics, and shirting, offering visitors a broader view of Itema rapier and air-jet weaving technologies.

#Dyeing, Drying, Finishing

AEI reaps the benefits of all-electric new Monforts range

The impact of the rising cost of energy on the textile industry has been well documented, with some European countries paying up to seven times more to run their manufacturing operations than in other regions of the world.

TOP