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#Denim

Digitally printed jeans could mean big water savings for denim industry

They look and feel just like regular denim, but these jeans have a secret. They were made on a digital printer.

“This is the future. This is the digital which world which everybody is talking about,” says Dhruv Agarwal, Kontoor’s VP of Sustainability, Innovation and Development.

Not only do the digitally printed jeans look cool, they save lots of water— upwards of 2,000 gallons of water used to dye and wash a conventional pair of jeans.

“If we are looking at the future, we want to go to almost zero liters of water in making of our jeans,” says Agarwal.



This revolutionary technology, which received an honorable mention from Fast Company’s Innovation Design Awards in 2022, is helping Kontoor stride towards its ESG goal of saving a cumulative 10 billion liters of fresh water by 2025.

 


More News from TEXDATA International

#ITM 2026

ITM 2026: The new geography of textile production

New production hubs are emerging across North Africa and Central Asia, while Türkiye is accelerating its transformation toward higher-value, technology-driven and more sustainable textile manufacturing.

#Research & Development

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

#Knitting & Hosiery

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

#Associations

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

More News on Denim

#Textile processing

Jeanologia and Sue Barrett explore new interpretations of camouflage in COMMON GROUND

Jeanologia has collaborated with Sue Barrett, founder of Denim Forum, to create COMMON GROUND, a new denim collection that reinterprets camouflage through nature-inspired patterns, vintage garments and modern finishing technologies. Developed as part of Jeanologia’s Denim Métiers initiative, the project combines archival references and creative experimentation with laser and ozone technologies to explore new possibilities in contemporary denim design.

#Recycling / Circular Economy

Blue Jeans Go Green celebrates 20 years of denim recycling with more than six million items collected

Cotton Incorporated is celebrating the 20th anniversary of its Blue Jeans Go Green™ denim recycling program. Since its launch in 2006, the initiative has collected more than six million denim items, diverted over 3,000 tons of textile waste from landfills and enabled the production of more than 12 million square feet of denim-based insulation. What began as a college campus collection drive has developed into a nationwide recycling initiative involving consumers, retailers, schools and community organisations across the United States.

#Industry 4.0 / Digitalization

Jeanologia and BCome connect factory data with Life Cycle Assessment and Digital Product Passports

A new white paper by EIM by Jeanologia and BCome demonstrates how primary environmental data from denim finishing processes can be integrated into a garment's Life Cycle Assessment (LCA) and prepared for use in a Digital Product Passport (DPP). A comparative case study highlights significant improvements at the production stage while also showing how these translate into the environmental performance of the finished garment.

#Denim

Inside the Making connects denim and sportswear supply chains at Ecomondo 2026

Six European companies are joining forces at Ecomondo 2026 in Rimini to demonstrate how different stages of denim and sportswear production are interconnected. The new initiative, Inside the Making, highlights the importance of cooperation across the textile supply chain in addressing sustainability challenges, from reducing resource consumption to improving transparency and the reliability of environmental claims.

Latest News

#Textile processing

YKK Bangladesh celebrates 25 years of fastening production and business development

YKK Bangladesh Pte. Ltd., a subsidiary of Japanese fastening manufacturer YKK Corporation, has celebrated its 25th anniversary with a commemorative ceremony in Dhaka on November 8, 2026. Since its establishment in November 2000, the company has expanded its manufacturing capacity and business operations alongside the growth of Bangladesh's apparel industry.

#ITMA Asia + CITME 2026

Murata Machinery to showcase AIcone winding and high-speed VORTEX spinning at ITMA ASIA 2026

Japanese textile machinery manufacturer Murata Machinery will present its PROCESS CONER AIcone automatic winder and VORTEX 870 EX spinning machine at ITMA ASIA + CITME 2026. Under the theme “Right Choice, Bright Future”, the company will highlight technologies for efficient yarn manufacturing, combining energy-saving winding solutions with high-speed air-jet spinning. Visitors can meet Murata Machinery in Hall 5, Booths E01 and E02.

#ITMA Asia + CITME 2026

DORNIER highlights airbag, filtration and composite weaving technologies at ITMA ASIA 2026

Lindauer DORNIER will present its latest developments in air-jet and rapier weaving technology for technical textiles at ITMA ASIA + CITME 2026. The German machinery manufacturer will focus on the reliable and efficient production of airbag fabrics, high-density filters and reinforcement textiles for fibre-reinforced composites. Alongside its A2 air-jet and P2 rapier weaving machines, DORNIER will highlight its TRITOS FLEX technology for complex 3D composite preforms, retrofit solutions and expanded service capabilities in Asia. The company will exhibit in Hall 3, Stand E02.

#Retail & Brands

Marks & Spencer expands across Asia Pacific through partnership with Global Fashion Group

Marks & Spencer (M&S) and Global Fashion Group (GFG) have announced a strategic partnership to expand the British retailer's fashion business across Asia Pacific. M&S has launched on Southeast Asian fashion platform ZALORA and plans to enter THE ICONIC in Australia and New Zealand in early 2027. The agreement also introduces regional fulfilment for Australian M&S.com orders, enabling faster deliveries and returns while supporting a capital-light international growth strategy.

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