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#Denim

Digitally printed jeans could mean big water savings for denim industry

They look and feel just like regular denim, but these jeans have a secret. They were made on a digital printer.

“This is the future. This is the digital which world which everybody is talking about,” says Dhruv Agarwal, Kontoor’s VP of Sustainability, Innovation and Development.

Not only do the digitally printed jeans look cool, they save lots of water— upwards of 2,000 gallons of water used to dye and wash a conventional pair of jeans.

“If we are looking at the future, we want to go to almost zero liters of water in making of our jeans,” says Agarwal.



This revolutionary technology, which received an honorable mention from Fast Company’s Innovation Design Awards in 2022, is helping Kontoor stride towards its ESG goal of saving a cumulative 10 billion liters of fresh water by 2025.

 


More News from TEXDATA International

#Texprocess 2026

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

#Techtextil 2026

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

#Techtextil 2026

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

#Texprocess 2026

Between investment restraint and modernization pressure

Texprocess 2026 takes place in a complex market environment shaped by uncertainty and innovation pressure. In this interview, Elgar Straub (VDMA) explains why the trade fair is particularly relevant this year and which technologies are driving efficiency and competitiveness.

More News on Denim

#Denim

SOKO presents low-impact denim finishing innovations at Denim PV Milan

SOKO will present a range of sustainable denim finishing technologies and collaborative projects at the upcoming Denim Première Vision Milan on 20–21 May in Milan. At booth G27 in Superstudio Più, the company will showcase new chemical solutions designed to combine fashionable denim effects with reduced environmental impact.

#Denim

Denim moves towards sustainability

EIM (Environmental Impact Measurement), the global reference platform for measuring the environmental impact of garment finishing, presents the second edition of its annual report Denim Industry Progress & Insights 2025. The study analyses over 100,000 real denim finishing processes, providing an accurate and up-to-date view of the industry’s evolution towards more sustainable models.

#Textile chemistry

Officina39 expands in South Asia with dual trade show presence and new low-impact dyeing innovation

Officina39 reinforces its strategic expansion in South Asia by announcing its participation in two key textile industry events in Bangladesh and India, alongside the launch of a new solution designed to reduce the environmental impact of reactive dyeing.

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

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#INDEX 2026

INDEX™26 Awards winners announced: Setting new benchmarks in nonwovens

The nonwovens industry has officially crowned its new winners. Today at the opening of INDEX™ 2026, five companies were honoured with the INDEX™ Awards, the industry’s highest accolade for technical excellence and forward-thinking design.

#ITM 2026

Monforts sees growing potential for technical textiles in Türkiye

For many years now, Türkiye has been one of the most important markets for textile finishing, coating and continuous dyeing equipment, making ITM 2026 from June 9-13 a key event for Germany’s Monforts. At the Istanbul exhibition at stand 1117D in Hall 11, the company will put the emphasis on its machines which continue to lead the field in conventional dyeing and finishing, and also highlight the strong opportunities for Turkish textile manufacturers in the growing field of technical textiles.

#Digital Printing

Kornit Digital announces commercial availability of Atlas MATRIX following successful global Beta program

Kornit Digital (NASDAQ: KRNT, "Kornit Digital", "Kornit", or the "Company"), a global leader in sustainable, on-demand digital fashion and textile production technologies, today announced the commercial availability of the Atlas MATRIX platform following the successful completion of a global beta program across leading production environments in Europe and North America. The announcement, made ahead of FESPA 2026 in Barcelona, marks a major milestone in the evolution of digital apparel production.

#INDEX 2026

“We clearly see that reliability, flexibility, service and total cost of ownership are becoming increasingly important again.”

The nonwovens industry continues to face a challenging market environment. Nevertheless, AUTEFA Solutions reports successful projects, new line sales and growing demand for energy-efficient and flexible solutions. In this interview, André Imhof of AUTEFA Solutions talks about competitiveness against Chinese suppliers, new service and recycling concepts, the growing importance of application development and the opportunities created by countercyclical investments.

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