“The Atlas MAX technology provides a marked improvement in quality; it gives you that edge and something different."

Kornit Atlas MAX is the first digital direct-to-garment production system to feature XDi technology, which empowers users to simulate embroidery, dye sublimation, vinyl heat transfer, and 3D graphic effects with one single-step platform, using Kornit’s eco-friendly NeoPigment™ inks. Delivering superior graphic detail, consistent retail quality, and low and consistent cost per print to ensure profitability in any quantity, the system is engineered for adaptability to long-term automation needs, which helps businesses like Snuggle address the ongoing labour shortage.

With seven Kornit Digital systems in total, Snuggle is now able to produce up to 12,000 units daily, and has expanded its production space more than threefold since first investing in the technology. While the business does include an embroidery unit, Snuggle rejected screen printing due to its slow setup process, inefficient sampling for bulk orders, and the inability to generate profit from smaller custom orders. Furthermore, digitally-enabled production on demand was critical to their adapting when the pandemic economy caused many customers to cancel bulk orders suddenly.

“Our choice has always been based around speed and quality,” said Shabbir Maimoon, Director and Co-Founder at Snuggle. “The Atlas MAX technology provides a marked improvement in quality of prints with better opacity of white ink on dark colours than ever before. It enables you to print 3D so you have the raised prints and can do things that a lot of brands are looking for. It gives you that edge and something different.”