#Denim

2022-12-15

The “Blue di Cupro” fabric line by PureDenim made with Bemberg marks the birth of Bemberg smart denim innovation at Pitti Uomo

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

Booth P20, Central Pavillion, ground floor, Fortezza da Basso.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.

The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

Luigi Caccia, founder with his sister Ilaria of PureDenim says “We are a company specialized in the production of sustainable denim. In the last 10 years we have revolutionized the denim processes: new technologies, natural polymers, smart fibers in addition to constantly studying new technologies through various businesses. PureDenim has successfully reduced the amount of chemicals and water in the process of making jeans and we continually seek to find new opportunities. We have found Bemberg™ to perfectly fit our philosophy and our commitment for premium solutions in terms of quality and respect for the contemporary consumer, environment, ocean and animals”.

"We are extremely happy to return to Pitti with a project that speaks of a Bemberg™ brand new wardrobe application such as smart denim thanks to the great cooperation with PureDenim, a leading smart denim company that shares our values in terms of premium design, smart innovation and social responsibility. Today more than ever collaboration between companies is fundamental. It is not anymore just about having customers, but about creating partnership to give customized premium answers to the market. In the last few years, we all have learned that only together we can activate concrete change achieving contemporary targets and success."

Underlines the newly appointed Sales Manager and Board of Directors of Asahi Kasei Fibers Italia Junshu Furusawa.

“I am really excited to work in Italy with the Bemberg™ team to increase the brand value of this amazing material”.

Mr Furusawa has been in charge of Sales & Promotion of Bemberg™ since entering Asahi Kasei in 2007 with focus both on Apparel and Lining for Japanese market and U.S. market

The project conceived for Pitti Uomo 103 stems from the spirit of Bemberg™ and fits perfectly into the philosophy of Pure Denim, whose mission is to “Make the World a better” place while creating denim that comes from an entire re-design of the production system.

And “Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

The new “Blue di Cupro” product range will be available to the market from January 10th, the first day of the 103th edition of Pitti Uomo.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Officina39 brings “Shades of Sunset” to Kingpins Amsterdam

At the Winter edition of Kingpins Amsterdam (October 15–16, SugarFactory), Officina39 unveils Shades of Sunset, the new creative collection where color becomes a language for emotions. Inspired by the shifting hues of the sky at dusk, both on calm days and during dramatic storms, this interpretation of Spring–Summer 2027 embraces the imperfect beauty of nature and turns it into expressive, wearable storytelling. From serene and sun-washed gradients to intense contrasts and moody undertones, each piece reflects a unique “sunset state of mind.”

Jeanologia shapes the denim of the future at Kingpins with ‘Mediterranean Soul’

Jeanologia, the global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

EURATEX calls for a competitive and harmonised Circular Economy Act For Textiles

EURATEX, representing Europe’s textile and clothing industry with over 200,000 companies and 1.3 million workers, has submitted its official position paper to the European Commission’s consultation on the upcoming Circular Economy Act (CEA). The association welcomes the Commission’s initiative to shape a framework that strengthens Europe’s circular economy while maintaining industrial competitiveness.

Lenzing AG: Stable revenue and improved EBITDA despite market headwinds

In the first nine months of 2025, Lenzing AG recorded revenue growth and higher EBITDA, but a market-driven volatile third quarter. This performance reflects the effects of ongoing market volatility, tariffs and geopolitical uncertainties. Nevertheless, the medium to long-term outlook remains positive.