#Denim

2021-07-22

Industry leaders continue The Jeans Redesign journey

In July 2019, the Foundation’s Make Fashion Circular initiative launched The Jeans Redesign, a project which saw 80 industry experts input on a set of guidelines to create denim jeans aligned with the principles of the circular economy.

Today, two years on from launch, the Foundation publishes ‘The Jeans Redesign: Insights from the first two years.’ The report reveals not only the successes, but also the barriers, solutions and innovation gaps faced by participants in creating jeans that are used more, made to be made again, and made from safe and recycled or renewable inputs. The insights gained will go a long way in informing bold action towards creating more products in this way.

To date, participants of The Jeans Redesign have put more than half a million pairs of circular jeans on the market, meeting minimum requirements for durability, traceability, and recyclability, while using safe materials and processes. 80% of participants brought redesigned fabric or jeans to market despite the impacts of Covid-19. Although the number of circular jeans only makes up just a small fraction of the total market, the project has demonstrated that it is possible to create circular jeans today.

The Jeans Redesign supports organisations to build the confidence to explore and learn about how to use circular economy principles to put products on the market. The collective challenges and solutions identified made it clear where investment and innovation are needed. The Jeans Redesign demonstrates it is possible to create garments fit for a circular economy and now the concept has been proven, there’s no reason to delay progress. We call on industry and government to build on this growing momentum to rapidly transition to a circular economy for fashion at scale."

- Laura Balmond, Make Fashion Circular Lead - Ellen MacArthur Foundation

The Jeans Redesign guidelines, are designed to be a ‘minimum bar’ and are regularly reviewed by the Foundation alongside 80 denim experts. Last updated in 2021 to be brought in line with the Foundation’s vision of a circular economy for fashion, all participants are now working towards these new guidelines, including 28 new participants who we’re excited to have on-board and join the project today. This brings the total number of participants creating redesigned jeans to 94 which includes brands such as Chloé, Levi's, and Marks & Spencer.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

ISKO introduces a new chapter of denim innovation at Kingpins Amsterdam with FW 27/28

At Kingpins Amsterdam, ISKO presents its latest FW27/28 collection, a forward-looking exploration of denim that merges advanced color technologies, innovative fabric engineering, and contemporary finishing techniques. Designed to meet the evolving demands of the industry, the collection reflects ISKO’s commitment to pushing the boundaries of authenticity, performance, and responsible innovation, while also embracing a strong lifestyle perspective.

TENCEL™ Lyocell - HV100 achieves global denim availability in six months; Vol. 2 debuts at Kingpins Amsterdam

When TENCEL™ Lyocell - HV100 debuted at last year’s Kingpins Amsterdam in October, 17 mill partners across five countries presented fabrics featuring the new fiber. Just six months on, participation has more than doubled, evolving into a global network that spans nine countries and four continents, signaling both strong industry momentum and growing demand.

Techtextil & Texprocess 2026: Global benchmark for textile innovation – Performance Apparel Textiles takes centre stage at the opening

With 1,700 exhibitors from 54 countries, Techtextil and Texprocess 2026 showcase the full range of innovation within the international textile industry – from new materials and recycling technologies to finishing solutions and high-performance textile manufacturing and processing technologies. The opening press conference centred on a key theme where innovation is especially strong: Performance Apparel Textiles.

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.