Today’s executive appointments will enable the company to fully embrace agility and digitization to respond more quickly and effectively in the marketplace. As direct reports to Chip Bergh, president and chief executive officer of Levi Strauss & Co., these leaders together will be responsible for driving the company’s strategic growth agenda.

“By doubling down on the company’s key growth drivers — the continued strengthening of our greatest asset, the Levi’s® brand; leading with DTC and diversifying our business; and fully embracing digital to transform our operations and processes — we are capitalizing on the opportunities created by the global pandemic, which has accelerated changes in consumer behavior and the competitive landscape,” Bergh said. “With an industry-leading management team, LS&Co. is fortunate to have a group of leaders who have been driving long-term value and are well-positioned to drive this focus for the next chapter of our growth.”

To build on the existing strength of the Levi’s® brand, the company is promoting its chief marketing officer, Jen Sey, to brand president. The Levi’s® brand organization will bring together marketing