Yarn & Fiber
INVISTA to showcase ‘Innovative Attitude’ at Intertextile Shanghai Apparel Fabrics
Innovative INVISTA products, findings from a new textile industry IP protection survey, in-depth consumer insights and fashion trends will be revealed
INVISTA Rendez-Vous 2017 will be held at Intertextile Shanghai Apparel Fabrics 11 – 13 October at the National Exhibition and Convention Center in Shanghai, with INVISTA occupying two booths in hall 5.2 E49 and hall 7.2 E55.
As a global authoritative trade show in textile industry, Intertextile Shanghai Apparel Fabrics has been a platform for INVISTA to communicate with players across the value chain for 23 years. This year’s event will be no exception. The rich and vivid content delivered at the show will focus on INVISTA’s Innovative Attitude to consumers, partners as well as the whole industry.
To build a healthy and sustainable marketing environment, INVISTA cooperated with a number of media organisations to conduct a survey on IP protection in the textile industry. The results will be revealed during a seminar entitled ‘Innovation and IP: An Avenue for Sustainable Textile Industry Development’, which will be held on 11 October, 2:45 – 3:45pm in the Textile Dialogue area in hall 5.2. Representatives from textile industry associations, legal firms and INVISTA will share the findings and offer insights during what will undoubtedly be one of the highlights of INVISTA Rendez-Vous 2017.
The main pavilion of the show will be located in the International Hall (hall 5.2), where three of INVISTA’s most innovative products will be on show. Visitors will experience the latest possibilities offered by LYCRA® MOVES™ BRA, LYCRA® MOVES™ LEGGINGS and LYCRA® MOVES™ HOSIERY.
LYCRA® MOVES™ BRA
According to consumer research conducted in 2016, bra products in China’s domestic market don’t match consumer demands in a host of critical areas, including support, comfort and aesthetic design. To address these concerns, streamline the industry and consolidate its leadership, INVISTA is launching LYCRA® lastingFIT technology for bra wings. In addition, INVISTA’s cutting-edge technology can contribute to meeting specific quality standards in bra wing fabrics, enabling Chinese consumers to experience higher levels of comfort and the appropriate support they expect from a bra in different occasions.
LYCRA® MOVES™ LEGGINGS
INVISTA’s longstanding commitment to legging fabrics will also be on display at Rendez-Vous. INVISTA’s LYCRA® MOVES™ LEGGINGS has already spawned LYCRA® SPORT Power-Comfort-Energy (PCE™) index-certified fabrics, which are now commercially available.
The revolutionary fabrics present excellent recovery performance for LYCRA® SPORT legging products. They also offer the industry an opportunity to develop a number of targeted segment markets – from compression and medium compress to light compression leggings.
LYCRA® MOVES™ HOSIERY
LYCRA® MOVES™ HOSIERY is all about fabric technology innovation. Due to excellent properties, such as anti-laddering, fit and durability as well as comfortable waistbands, INVISTA’s LYCRA® FUSION™ technology has already been widely adopted in China’s hosiery sector.
A Packed Pavilion
At the LYCRA® MOVES™ Denim pavilion in the Beyond Denim hall (7.2), visitors won’t just see the innovative denim products offered by INVISTA; they will also learn about three themes highlighted through consumer insights – fit, shape and embracing heat & cold. There will also be a special session outlining the latest woven bottom trends, hosted by INVISTA experts.
Introduced commercially in 2010, LYCRA® dualFX® dual core yarn technology provides denim with super stretch and super recovery that fits all day and every day. It effectively prevents seam slippage and uneven fabric surfaces, keeping denim looking good, feeling comfortable and fitting, which in turn creates new denim fabric applications and fashion trends in the China market.
Last But Not Least
An interactive program, that includes visitors uploading pictures they take at the INVISTA booth to the official INVISTA WeChat account, will give every visitor a chance to win a special INVISTA gift.
Visit INVISTA at hall 5.2 E49 and hall 7.2 E55 from 11 – 13 October at Intertextile Shanghai Apparel Fabrics 2017.
In addition to Intertextile Shanghai Apparel Fabrics, three other textile fairs take place at the National Exhibition and Convention Center during the same period: Yarn Expo Autumn (hall 5.1), CHIC (halls 2 & 3) and PH Value (hall 3).