Yarn & Fiber
The Lenzing Group steps up its activities in Turkey
- Independent sales and marketing office is opening its doors to give customers a better service
- Team expanded to eleven employees in sales, business development and technical customer service
- Showroom set up to bring the applications for LenzingTM fibers to life for customers
“Our office in Istanbul gives us the possibility to interact more extensively with the production sites and the other offices in our group. It will also improve the service we offer our customers”, Vineet Singhal, Senior Vice President AMEA (Asia, Middle East and Africa), comments. The new office will fall within his regional area of competence.
Showroom open to all customers
The Turkish Team (Team Turkey) of the Lenzing group includes eleven employees who will focus on sales, business development and technical customer service. A showroom featuring the different Lenzing™ branded fibers, the processed products and the final applications for both textiles and nonwoven products is open to all customers and business associates. The latest innovations of the Lenzing group will also be on display here.
Turkey – important for Lenzing
The Turkish textile and nonwovens market is particularly important for Lenzing. “We see Turkey as a growth market especially for specialty fibers since for the European Union it is THE country of import for textiles per se. The geographical proximity offers a logistical advantage“, Eizinger says.
Marketing activities intensified
By opening our own office numerous activities can be better planned and carried out on-site. First and foremost the contact with domestic brands and retailers will be intensified to be able to elaborate joint Branding Programs. The goal is also to increase the brand awareness of Lenzing™ fibers in Turkey. Collaboration with specialized associations and institutes and co-operation with universities will be another main Focus.