Textiles & Apparel / Garment
CHIC, Asia’s largest fashion, is preparing its second Autumn edition
The German Pavilion is located in the international area FASHION JOURNEY adjacent to the wider international participations from France, Italy, Brazil, South Korea, Japan, Hong Kong, Taiwan. The clear structure of the CHIC (Autumn) shows the individual fashion segments as menswear in PRESTIGE, Ladies Fashion in NEW LOOK, designer fashion in PULSE, children's fashion in KID'S PARADISE, accessories SECRET STARS. Intended are again show-in-show concepts as with the English fashion fair PURE or the presentation of the young trend fair CHIC YOUNGBLOOD.
CHIC is considered the bridge into the Chinese consumer market. The personal, face-to-face business' at the fair deepens knowledge and requirements for the entry into this market. Simultaneously the participants who are already represented in China are gradually expanding their market presence with their participation in CHIC.
The last year introduced October-date of CHIC also allows the presentation of the collections for Spring / Summer, thus creating new impetus.
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