Textiles & Apparel / Garment


CHIC, Asia’s largest fashion, is preparing its second Autumn edition

German Pavillon at Chic (c) 2016 Chic
CHIC (Autumn) will be held from October 11 to 13, 2016 at the National Exhibition and Convention Centre, Shanghai. The exhibition will take place in halls 2 and 3 at an area of ​​53,000 square meters. Approximately 700 exhibitors from 23 countries and 65,000 trade visitors are expected, arriving mainly from all over China and other, principally Asian, countries.
Messe Düsseldorf is the appointed organizer for the Joint company exhibition of the Federal Republic of Germany on CHIC (Autumn) 2016. The plan is again a presentation-style department store look with a fashion range in the mix of women's and men's clothing, bodywear, bags, shoes, scarves and shawls. On display at this exhibition are collections Spring / Summer 2017th.

The German Pavilion is located in the international area FASHION JOURNEY adjacent to the wider international participations from France, Italy, Brazil, South Korea, Japan, Hong Kong, Taiwan. The clear structure of the CHIC (Autumn) shows the individual fashion segments as menswear in PRESTIGE, Ladies Fashion in NEW LOOK, designer fashion in PULSE, children's fashion in KID'S PARADISE, accessories SECRET STARS. Intended are again show-in-show concepts as with the English fashion fair PURE or the presentation of the young trend fair CHIC YOUNGBLOOD.

CHIC will continue and strengthen the accompanying support for exhibitors such as match-making and public relations activities, as well as further network measures.

CHIC is considered the bridge into the Chinese consumer market. The personal, face-to-face business' at the fair deepens knowledge and requirements for the entry into this market. Simultaneously the participants who are already represented in China are gradually expanding their market presence with their participation in CHIC.

The last year introduced October-date of CHIC also allows the presentation of the collections for Spring / Summer, thus creating new impetus.

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