WHAT’S NEW IN COTTON is coming to Shanghai
The benefits that these technologies can offer provide consumers with the innovations they’ve been seeking in home goods, and global retailers with business-building opportunities that can drive sales growth.
“WHAT’S NEW IN COTTON™ is our new platform to show COTTON USA’s commitment to innovation,” CCI Executive Director Bruce Atherley said. “We recently debuted this platform in apparel at Première Vision and in home textiles at Heimtextil, and we are excited to share this with the industry at Intertextile.
Innovation is a critical part of our industry. We are thrilled to share new ideas, technologies and opportunities with our partners to help them see the potential that U.S. cotton can add to their businesses.”