Raw Materials

2018-02-23

WHAT’S NEW IN COTTON is coming to Shanghai

(c) 2018 Cotton USA
At Intertextile in Shanghai, China from 14-16 March 2018 COTTON USA (CCI booth in Hall 4.2 D22) will be showcasing new innovative home textile technologies that inspire new uses of U.S. cotton. These technologies will be featured in towel, bed linen, pillowcase and bathrobe pieces made with U.S. cotton.

The benefits that these technologies can offer provide consumers with the innovations they’ve been seeking in home goods, and global retailers with business-building opportunities that can drive sales growth. 

“WHAT’S NEW IN COTTON™ is our new platform to show COTTON USA’s commitment to innovation,” CCI Executive Director Bruce Atherley said. “We recently debuted this platform in apparel at Première Vision and in home textiles at Heimtextil, and we are excited to share this with the industry at Intertextile.

Innovation is a critical part of our industry. We are thrilled to share new ideas, technologies and opportunities with our partners to help them see the potential that U.S. cotton can add to their businesses.”

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