#Textile chemistry
Clariant presents eco-advanced solutions for exciting effects at Denim by Premiere Vision 2013
Advanced Denim concept supports creativity and eco-advanced manufacturing With its award-winning “Advanced Denim” concept, Clariant aims at developing new technologies for exciting color and material effects to be achieved, while reducing the impact of denim manufacturing on the environment.
New affinity-free dyes expand color horizons When employing the Clariant’s Advanced Denim technology, based on Clariant’s breakthrough “Denim-Ox” and “Pad/Sizing-Ox” processes, water consumption can be reduced by up to 92%, up to 63% of the usual cotton waste can be avoided, and up to 30% can be saved in energy costs compared to traditional denim processes. Clariant recently estimated that the use of its Advanced Denim technology had allowed savings of approximately 700 million liters of water in 2012 alone. The figure is truly impressive: Advanced Denim was used only in an extremely small part of the worldwide production of jeans; imagine how much water could be saved if more manufacturers joined the Advanced Denim revolution!
Visitors of DPV will be able to discover prototypes and garment collections featuring the latest developments of Advanced Denim at Clariant’s booth H36:
- Latest “illustration collection” showing “blue ideas come true”:
- “Soft colors” made easy with new Optisul® C:
- “Blue jeans look” now possible in garment dyeing:
Partnership with Tonello promotes efficient "blue jeans look" garment dyeing process Finding a way to obtain a “blue jeans” look in garment dyeing is therefore seen as the Holy Grail in the fashion industry - a Holy Grail that Clariant may well have found with machine manufacturer Tonello. Clariant and Tonello have joined expertise and innovation to develop an exhaust dyeing process that combines the latest machine technology - “G1 N2” - with Clariant’s non-indigo based Diresul RDT Indicolors, an innovative dyeing system which responds effectively to the increasingly garment dyeing demand.
- Technology meets lifestyle with Clariant’s finishing products:
Awarded technology, certified environmental benefits Advanced Denim technology has received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award. Clariant was one of the first companies to be awarded a European EU Ecolabel*** for its illustration collection of jeans in recognition of the sustainability benefits of Advanced Denim.












