The fair will be held from 27 – 29 August 2013 at the Shanghai New International Expo Centre. Last year saw a record number of exhibitors taking part, with over 1,300 companies from 29 countries and regions, which in turn attracted over 39,000 trade buyers from 100 countries and regions. This year, exhibitors from all over the world will be present, as well as pavilions from Belgium, Greece, India, Italy, Korea, Pakistan, Taiwan and Turkey.

Five special zones reflect growth areas in the Chinese domestic market

To reflect the growth areas in the Chinese home textiles and furnishings market, five distinctive special zones have been created. They include the Branded Bedding and Towelling Zone, the Interior Decoration Zone, the Wall Coverings Zone, the Carpets Zone and the interactive Intertextile Design Boutique, which features designer studio displays, booths, workshops and a resource sharing lounge. These special areas will help visitors understand the changing trends in the Chinese market, and provide a chance for them to network with selected exhibitors.

The Branded Bedding and Towelling Zone in particular will provide a unique opportunity to exhibitors. By showcasing their products in this hall, suppliers also have the chance to benefit from a tailor-made, year-round branding programme. Targeted buyer invitations, a tailored media strategy and special onsite promotional privileges will help extend three days of promotion at the fair, to a year-round branding campaign.

Lifestyle trend themes for 2014 presented

The well-received Intertextile International Lifestyle Trend Forum has expanded this year, with more inspirational ideas on display. The forum is designed by the International Lifestyle Trend Committee which comprises seven world-class experts in their fields, and is led by Ms Nelly Rodi, an international trend forecaster and founder of NellyRodi(TM) Agency.