“Thanks to Lectra, we realized we needed to clearly define our way of working and establish strong communication and knowledge sharing. With Lectra Fashion PLM, we are carrying out process development with checkpoints, starting with a first approval meeting with designers, costing and product development teams, before launching a first sample, for example. Now that our volumes are higher, we must improve teamwork for better communication and increased efficiency,” explains Zhang Lifu. Lectra Fashion PLM offers Nali a platform to protect savoir-faire and best practices while also shortening the learning curve for new or less experienced employees. Because the Badina and Colove brands are based on a very vast range of styles, fabrics and embellishments, easing the development and delivery process is imperative. A shared agenda, including milestones, reverse-planning and priorities running off of the common Lectra platform will ease their day-to-day work. Nali’s development process will be streamlined by controlling workflow, deadlines and cost. Nali decided to implement Lectra Fashion PLM due to Lectra’s expertise with fashion brands. The keydeciding factor for Nali was that Lectra is not only a reliable partner for technology, but also an expert sensitive to the needs and subtleties of fashion such as silhouettes, fabrics, colors and patterns. “We looked at other solutions and they didn’t have the same experience in fashion as Lectra and so the solutions just weren’t as targeted to fashion,” says Zhang Lifu. “We are pleased with the progress made so far with Lectra, and we feel our ethos is being protected. We created a true bond with Lectra’s team and are confident that Lectra Fashion PLM will help maximize our business value,” he concluded.