Klaus Baumann, E+L Sales Division Manager Textiles, knows exactly what he is talking about when he points out the importance of customer relations in Asia. “About 95 per cent of our competitors come from Asian countries. Therefore, it presents a major challenge for a European enterprise to establish itself firmly on the Asian market.” During ITMA ASIA it has however become obvious that Erhardt+Leimer had succeeded in doing so. Nearly all machines displayed at the show had been equipped with stenter guiders of E+L. At the Erhardt+Leimer stand visitors were mainly attracted by two products, the new actuator KR 60 and the web cutting system ELCUT BTA 80.

But despite their success and firm market position there is no reason for Erhardt+Leimer to rest on their laurels. Based on the company’s Asia strategy introduced in 2011 E+L have made big efforts in further increasing their presence in the Asian region over the past few months.

A big Taiwanese customer, who had been provided with the new actuator KR 60 in advance, designed a specific plate to point to the new system.