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#Nonwovens / Technical Textiles

Interview Michael Jänecke (Director Brand Management Technical Textiles / Techtextil) with Oliver Schmidt (Chief Editor TexData)

1.) Mr Jänecke, Techtextil is one of Messe Frankfurt’s most successful fairs. You have created a leading fair and, with the various product groups and areas of application, practically supplied the international standard for a categorisation.

Moreover, with Techtextil trade fairs in North America, China, Russia and India, you have founded successful offshoots at the same time as setting new exhibitor and visitor records in Frankfurt year for year. Take a brief look back at the development of the fair and the market for us. What was the idea and what do you think of the way it was implemented?

 

The idea for a fair for technical textiles came about in the mid-eighties. At that time, there was no proper fair on this subject. Instead, companies made presentations at a variety of different events, such as Heimtextil in Frankfurt or K in Düsseldorf. Looking back, I would set the following milestones:

Techtextil made its debut in 1986 with 195 exhibitors, and has been held biennially since 1987. In close cooperation with the industry, we defined twelve areas of application for technical textiles – from Agrotech to Sporttech – and developed pictographs for them in 1997. This user-oriented concept has been continuously up-dated since then and is now a permanent part of Techtextil. Moreover, the terms have also become part of the general vocabulary used in the sector. After holding the first Techtextil outside Germany (Japan) in 1992, we have continuously exported the fair (since 1998) so that Techtextil is presently held at five venues outside Western Europe. In 2011, Texprocess, Leading International Trade Fair for Processing Textile and Flexible Materials, was held concurrently with Techtextil at Frankfurt Fair and Exhibition Centre for the first time. Adding all this up, I believe I can justly say that Techtextil has been a success story from the initial idea to the current positioning.

2.) And could you now take a look into the future. What can we expect from Techtextil 2013?

This year’s Techtextil will be the biggest ever both in terms of exhibitor numbers and the amount of exhibition space sold. Never before have we had so many requests for additional exhibition space as in this year.

This is a very positive sign because it shows that companies want to make more striking and better presentations. Naturally, it is too early to say anything about visitor numbers. However, very great interest has been shown by the media and we have received more inquiries than ever before for pre-fair reports, interviews, etc. And we are increasingly being told that many companies and associations are planning to hold meetings at or on the occasion of Techtextil. Therefore, I am personally looking forward to a very intensive, high-grade event thanks also to the fact that it is being held concurrently with the second Texprocess. 

3.) The motto of Techtextil is ‘Innovations for life’. Are you relying on Techtextil’s good reputation as the leading trade fair and on the innovativeness of the exhibitors? Or do you know more that you could tell us to whet our readers’ appetite?

 

At this stage in early April, it is still too early to be specific. However, from our discussions with exhibitors and journalists, we know that many companies plan to present new products and innovations. The experience of the last Techtextil in 2011 showed that companies and research institutes have become more open in this respect. This is important with regard to the position of the fair in the market and new-customer acquisition. A positive signal in this direction is the increasing number of entries for the Techtextil and Avantex Innovation Awards. The international jury of experts reviewed all entries and made its decision at the end of March. The ten awarded products include an innovative textile waterbag, new medical bed sheets, a biogradable and compostable agro textile, new technologies for electronics in yarns as well as other new fabrics and masterbatches for multiple purposes. The award-winning products will be on show during Techtextil in a special exhibition.

 

Pic: Director Brand Management Technical Textiles / Techtextil Michael Jänecke

 

4.) In which product groups do you expect the most innovations to be?

  (...)

Read the complete article in the last issue 2 / 2013 of the TexData Magazine. If you aren 't already a subscriber, please register here!

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