Shane Cumming’s deep understanding of fashion in North America will help Lectra’s customers to develop their strategy Shane Cumming is responsible for strengthening Lectra’s relationships with its fashion customers in North America. He will also provide them with long-term support in overcoming their challenges, and help them develop their strategies for the future. “As a fashion technology expert, Lectra is in a unique position to bring a significant competitive advantage to its customers. The breadth of our offer dedicated to the fashion industry, coupled with our 40-year history of meeting fashion business needs through advanced technology, drives this value creation,” said Roy Shurling. “Shane’s deep understanding of fashion customers’ needs will help them evolve as brands.”

“As the North American fashion market continues to undergo a recovery, consumers are becoming increasingly sophisticated. They now make their purchasing decisions based on more than just price alone—they look to quality and fit, how the clothes make them feel, as key differentiating factors. Time-to-consumer, cost and efficiency will remain major drivers for fashion companies in the coming years, but they will now need to go further and put an emphasis on improving these qualitative aspects,” commented Daniel Harari, Lectra CEO.

“Lectra’s innovative technology, especially its 3D virtual prototyping solution, allows fashion companies to reduce cycle time and cost, dramatically improving efficiency; and enhance the control of quality and fit. Its fashion-specific PLM platform facilitates quick and effective decision-making, as everyone involved in the process has real-time information, communicated in a visual way. Collaboration is Lectra’s focus as we work with leading fashion companies to help them bring collections to market,” added Shane Cumming.