To explain its approach to sustainability RadiciGroup has created a short cartoon. Five minutes of delightful animation that tell the Group's stakeholders about its challenge. Two characters, Lisa and Ettore, who use simple, direct language to describe the group-wide commitment to reduce the environmental footprint of its industrial activities. RadiciGroup has long adopted a sustainability approach consisting of concrete actions applied to its entire production chain. From chemicals to raw materials and synthetic fibres, all Group companies are engaged on the sustainability front. Here are just a few examples: developing products derived from renewable sources or manufactured using rejects and waste from the Group's production chain; using clean hydroelectric energy for most of its production; and initiating projects targeted at protecting precious natural resources, such as water and the air. Not to mention adopting methods, such as Life Cycle Assessment (LCA), to measure and quantify product performance in terms of environmental impact.

All of the above measures are part of the RadiciGroup “Operation Twenty4” sustainability programme, which provides for a 20% reduction in greenhouse gas emissions, a 20% decrease in energy consumption, a 20% increase in energy generated from renewable sources and a 20% increase in the use of recycled materials. The new corporate communications video was specifically conceived to introduce and accompany the RadiciGroup 2010 Sustainability Report. The Group has prepared a report annually since 2003 to communicate its activities and results on issues concerning corporate social responsibility. Starting with this year's Sustainability Report, RadiciGroup has been making the transition to reporting corporate responsibility following the Global Reporting Initiative (GRI) guidelines as closely as possible. GRI is an international organization that produces the most widely recognized framework for economic, environmental and social sustainability reporting, which has been adopted by major companies worldwide.