Singapore – Huntsman Textile Effects continues to make strides in the AVITERA® SE range with the launch of the Light Red range.  The new bluish red polyreactive dyes now feature a broad palette color spectrum in the pale shades with highest light fastness.

Continuing the success from its introductory launch in October 2010, AVITERA® SE is Huntsman Textile Effects’ innovative flagship dye technology for exhaust application on cellulosic fibers and is tailor-made to help businesses make real economic and environment savings.     With dyeing and washing-off processes never exceeding 60°C, AVITERA® SE helps textile mills increase production outputs and significantly reduce water and energy consumption and carbon emissions by up to 50 percent. Using only five percent or less unfixed dye instead of the conventional 15 to 30 percent, AVITERA® SE greatly reduces the number of rinsing baths required to obtain fastness properties.